Knowledge of your targets is one of the keys to a successful venture into a new market. Understanding the challenges, expectations, perceptions and biases of your target is critical. GMG works with your team to enhance your learning and improve how it’s applied.

  • Discovering pain points that drive action and adoption
  • Gauging permission gaps
  • Identifying purchase process
  • Developing positioning and specific messaging
  • Message testing
  • Perception/awareness testing
  • Corporate, division and product testing
  • Corporate and sales presentation testing
  • Competitive analysis


Click here to learn how GMG helped Forrester create successful go-to-market positioning and messaging