Success in one market doesn’t always translate smoothly to success in an adjacent market. The needs, challenges and purchase process of your targets may vary significantly. GMG has helped our clients bridge that gap and successfully evolve positioning and messaging to connect with new vertical markets and market size segments.

  • New product or service development
  • Vertical and horizontal market extensions
  • Market maturity modeling
  • Buy-cycle communication preferences
  • Solution adoption patterns
  • Investment decision support
  • Purchase drivers/intent
  • Solution adoption patterns


Click here to learn how GMG helped Ipswitch assess a new market opportunity