Who We Are
Gib Trub, Laurie Olski and the team have decades of experience helping some of the most successful and fastest-growing B2B companies – including Forrester Research, EMC, Iron Mountain, Symantec, CA, Workscape, PTC, and dozens of other technology and service companies.
Prior to starting the GMG Insights, Gib was a Principal at PARTNERS+simons, New England’s largest independent marketing communications firm, for 13 years. Earlier, Gib was an officer at Ingalls, Quinn & Johnson and Arnold Advertising with responsibility for brand strategy for a host of B2B and financial services clients.
In the last two decades, Gib has overseen strategy and marketing program development and for more that 100 technology and service companies across the United States, including Forrester Research, EMC, Iron Mountain, Symantec, CA, and PTC (Parametric Technology Corporation). Gib has focused on developing strategies for launching or updating brands, defending market positions, and creating aggressive programs to take competitive share.
He has developed new and innovative primary research techniques to uncover real prospect intent, biases, perceptions and drivers and the value propositions that clients have “permission” to lay claim to.
Gib’s broad familiarity with the marketing challenges facing technology companies is paired with his deep insight into prospect receptivity to messages and product positioning.
This insight was honed early in Gib’s career working on political campaigns under the tutelage of the same insightful experts who launched Mary Matalin and other leading political operatives.
From early experience with political campaigns in the Kentucky coal hills (where paying off the bootlegger was a core strategy), to developing marketing strategies for some of the largest high-tech businesses in the world, Gib has demonstrated a knack for positioning that lasers in on competitive weaknesses to strengthen meaningful differentiation.
A graduate of Denison University, Gib has written about B2B marketing for a variety of technology marketing publications. He and his wife and son run away to Prince Edward Island every chance they get.
Managing Director, Marketing Strategy
Over the last 20 years, Laurie has worked in marketing with a variety of financial, technology and consumer companies. Laurie’s focus has been on helping companies identify and communicate solutions that best meet the needs of their customers. Whether it’s a new product strategy, a change in positioning, or a reevaluation of target audiences, Laurie helps clients find their way.
Laurie has worked with a wide variety of companies, from technology companies like Microsoft, CA, Iron Mountain, EMC, Actiance, Forrester, Monster, Teletech and Qwest, to financial companies such as The Hartford, Bank of Boston, Mellon Financial, Advanta and Arkwright, as well as Bose and Staples.
While a Vice President at Arnold Direct, Laurie managed an integrated team in the development, positioning and launch of Verizon Long Distance to business and consumer customers. Telecommunications in the mid-90s was a cacophony of fierce competition, which led to declining margins and huge spending on “switch” incentives. In this tumultuous environment, Laurie and her team developed solid positioning against clearly defined targets and put in place key acquisition, retention and referral programs to get the business off the ground.
Laurie honed her strategic skills as a litigation attorney for Thacher, Proffitt and Wood, a mid-sized law firm in New York City. While litigation was a rewarding career, Laurie prefers helping companies face the challenges of the future to parsing legal precedents and regulatory history.
Laurie lives in Sherborn, with husband Patrick and sons Brendan and David.