Who We Are
Gib Trub and the team have decades of experience helping some of the most successful and fastest-growing B2B companies – including Bain Consulting, Forrester Research, Microsoft, EMC, Iron Mountain, Symantec, CA, Splunk, PTC, and dozens of other technology and service companies.
Prior to starting the GMG Insights, Gib was a Principal at PARTNERS+simons, New England’s largest independent marketing communications firm, for 13 years. Earlier, Gib was an officer at Ingalls, Quinn & Johnson and Arnold Advertising with responsibility for brand strategy for a host of B2B and financial services clients.
In the last two decades, Gib has overseen strategy and marketing program development and for more that 150 technology and service companies across the United States. Gib has focused on developing strategies for launching or updating brands, defending market positions, and creating aggressive programs to take competitive share.
He has developed new and innovative primary research techniques to uncover real prospect intent, biases, perceptions and drivers and the value propositions that clients have “permission” to lay claim to.
Gib’s broad familiarity with the marketing challenges facing technology companies is paired with his deep insight into prospect receptivity to messages and product positioning.
This insight was honed early in Gib’s career working on political campaigns under the tutelage of the same insightful experts who launched Mary Matalin and other leading political operatives.
From early experience with political campaigns in the Kentucky coal hills (where paying off the bootlegger was a core strategy), to developing marketing strategies for some of the largest high-tech businesses in the world, Gib has demonstrated a knack for positioning that lasers in on competitive weaknesses to strengthen meaningful differentiation.
A graduate of Denison University, Gib has written about B2B marketing for a variety of technology marketing publications. He and his wife run away to Prince Edward Island every chance they get.