Relying on a sales team to conduct post-deal analysis and interviews does not typically generate accurate insight on why you really lost or won. Prospects are candid with an independent third party in a way they will not be with someone from sales or marketing. In the event of a loss, prospects often feel inhibited in sharing negative feedback with the rep. When analyzing wins, we have found that companies are invariably wrong in their assumptions of why they were selected. GMG Insights conducts in-depth interviews that yield true actionable data on more than 35 points of review so you can continue to tune every aspect of the sales process including key product or service attributes, messaging and presentations.