In today’s B2B marketing environment it is critical that sales and marketing are in close alignment when determining key target roles and developing messaging and positioning. But for most companies, getting on the same page is a constant and pervasive problem. GMG offers a 3 step process that ensures ownership and consistency between sales and marketing organizations.
Step One — a half or full day workshop with key representatives of both groups to create hypotheses for prioritizing targets, key pain points and likely purchase process.
Step Two — GMG tests the assumptions with target customers and prospects and produces a findings report with suggested revised messaging and positioning.
Step Three — a half-day workshop with the same participants to share the findings and arrive at final messaging and positioning for both marketing and sales programs.