Recent Experience

GMG Insights works on a wide variety of B2B issues with our clients. Below are some of the areas explored in our recent work.

Personas – Recently Developed

  • CIO – Industrial/Manufacturing
  • VP Engineering
  • Engineering Manager
  • VP Software Development
  • VP Service
  • CIO – Large law firm
  • COO – Large law firm
  • IT Director – Mid-market

Communication Effectiveness

  • Post acquisition brand reconciliation
  • B2B social media
  • CIO and IT communication preferences
  • Post sale relationship management
  • Analysis of email campaign effectiveness
  • Customer preferences for vendor email communication

IT Management Strategies

  • Cloud adoption
  • Mobility/end point management
  • Electronic records management policies
  • IT Service Management
  • Business Service Management (BSM)
  • SaaS adoption
  • Collaboration
  • Unified communications
  • Global channels programs

IT Operations

  • Infrastructure optimization and management
  • Data center consolidation, optimization and automation
  • Server virtualization
  • Application virtualization
  • Data protection
  • Storage
  • Mainframe optimization
  • Service availability
  • Change management

Software Development

  • Open source development management
  • Application release management
  • SCM tool adoption
  • Software change management

Governance, Risk and Compliance

  • Governance, Risk and Compliance assessment
  • Vertical impact of Governance, Risk and Compliance
  • Email and messaging compliance
  • SharePoint compliance
  • IT regulatory compliance

HR Technology

  • Outsourced benefits administration
  • Compensation/performance planning