Naming is a highly subjective process, one that can be very hard to navigate, even for companies with a strong branding and naming convention. While that strategy is the right starting point, the difficulty comes in sticking to the strategy among so much competing input. Naming issues range from a brand name that hasn’t kept pace with a company’s evolution to a beta product name that is used so frequently, insiders have a hard time embracing anything else. GMG Insights works with its clients to overcome the internal politics and formulate a naming strategy, develop names and/or test them with key targets.
- Creating names
- Testing names and associated creative
- Post M&A branding and message reconciliation
- Brand perception audit