Articles

Brand vs. Demand >>

B2C marketing departments expend too much energy debating whether to invest in brand development or demand generation… read more >>

The Tagline Trap >>

When Bay Networks unveiled its new tagline, with a great deal of fanfare at Networld / Interop, it fell flat and invited all sorts of questions that didn’t have good answers… read more >>

Truths about IT >>

Some things don’t change. Over two decades of focus groups with IT has yielded insight and universal truths for all communications to IT… read more >>

GMG Insights Reports

GMG Insights develops custom reports based upon primary research studies.  The independent conclusions and opinions of GMG Analysts are used by our clients to define markets, establish maturity benchmarks and identify trends.

GMG Insights Reports are leveraged by our clients to:

  • Provide validation and support for product and marketing direction and their own IP
  • Gather data not available or tracked through the traditional analyst and research houses
  • Support marketing campaigns with fulfillment options that appeal to prospects who are traditionally skeptical of vendor generated white papers
  • Leverage prospects’ inherent interest in peer behavior
  • Serve as the backbone of PR campaigns